Challenge
As electric scooters grow in popularity among Tunisia's youth, Xiaomi wanted to position its latest model as the go-to lifestyle choice for teens and Gen Z: sleek, modern, and fun.
Execution
Collaborated with 4 carefully selected TikTok influencers who resonate with Gen Z
Created high-energy, trend-driven content featuring movement, transitions, and POV riding scenes
Campaign focused on mobility, freedom, and fun: values that resonate with youth culture
Solution
We launched a targeted influencer campaign focused on TikTok virality, showcasing the scooter as not just a product, but part of a cool, aspirational lifestyle. The content highlighted its ease of use, design, and how it fits into everyday city life.
Results
+3 million views across campaign content
+10% engagement rate, showing strong interaction and relevance
Boosted Xiaomi's brand positioning among younger audiences and introduced the scooter as a trending, lifestyle-driven product in Tunisia