Challenge
Create hype and drive awareness for the launch of the Oppo Reno12 among Gen Z audiences on TikTok, First time of Oppo on TikTok in Tunisia.
Execution
Collaborated with 20+ TikTok influencers across lifestyle, tech, and fashion niches
Focused content on features like the portrait mode, curved screen, and AI photo tools
Created original concepts tailored to each creator's voice to ensure authenticity
Solution
We developed a two-part influencer campaign; starting with a teasing phase to spark curiosity and followed by a reveal phase to showcase the phone's standout features, including its sleek design, advanced camera, and AI capabilities.
Results
+2.5M views across campaign content
+7% engagement rate, significantly above industry average
Oppo's first TikTok influencer campaign; setting a new standard for their digital launches in Tunisia