Challenge
As one of Tunisia's most iconic supermarket chains with over 130 years of history, Magasin Général wanted to make its first impactful entrance on TikTok. choosing Ramadan, a peak season for grocery shopping, as the perfect launch moment.
Execution
Created 10+ original TikTok videos centered around Ramadan routines and grocery humor
Leveraged fast trends and culturally relevant insights to boost reach and shareability
Content was filmed, edited, and posted by our in-house team within short turnaround times for platform agility
Solution
We focused on creating viral, relatable content tailored for TikTok, connecting everyday grocery moments during Ramadan to humorous, engaging scenarios that resonated with a wide audience.
Results
Over 2 million total views across campaign content
150% account growth within the campaign period
Successfully positioned Magasin Général as a fresh, modern brand ready to engage younger audiences online