Challenge
Introduce Maestro's new chocolate bar Crunchiz in a way that captures Gen Z's attention highlighting the unique sound and texture of the product in a playful, memorable way.
Execution
Collaborated with 5 influential creators, selected for their creative direction and strong engagement
Focused on sound-driven storytelling; using the crunch as a narrative device
Designed the campaign to be disruptive, playful, and memeable, unlike anything done before for a chocolate brand on TikTok locally
Solution
We created a highly creative concept centered around 'the sound of the crunch', transforming a product feature into a viral storytelling angle. This campaign brought a fresh format to TikTok Tunisia, combining ASMR-style crunch moments with humor and fun.
Results
Over 5 million views from just 5 creators
5% engagement rate, showing strong interaction and replay value
Pioneered a new format for FMCG content on TikTok in Tunisia, with high impact despite a lean creator pool