Challenge
As one of Tunisia's most historic fashion brands, Mabrouk wanted to reconnect with a new generation — specifically the daughters of its long-time customers — and rejuvenate its brand image through TikTok while maintaining its legacy appeal.
Execution
Produced 15+ original TikTok videos in-house, mixing fashion styling, skits, and cultural references
Created content that positioned Mabrouk as both timeless and trendy, while staying authentic to its roots
Designed each piece to appeal to Gen Z daughters, while gently reintroducing their moms' favorite brand
Solution
We led a 3-month rebranding journey focused on bridging generations, bringing back the spark of the brand by using modern content formats, relatable storytelling, and fashion-led TikTok trends that speak to both elegance and fun.
Results
Over 2 million views generated organically
Gained 30,000+ organic followers within 3 months
Successfully positioned Mabrouk as a relevant, stylish, and revived brand for a whole new generation of Tunisian women