Challenge
As part of a national 360° launch for their new 'Chribimi' campaign, Danup aimed to extend the reach of their TV and radio commercial onto TikTok, activating a younger audience through fun, musical, and interactive content.
Execution
Produced and posted 8 creative TikTok videos on Danup's official account
Played on the catchy jingle by encouraging audience participation and replays
Crafted content that felt native to TikTok, with a lighthearted, slightly offbeat tone that resonated with Gen Z
Solution
We took the campaign's signature jingle and reimagined it into a TikTok-native content series, infusing humor, cultural references, and personality. The goal was to spark a movement around singing or reacting to the spot, while staying true to Danup's quirky and youthful brand tone.
Results
+3 million views across the video series
+30,000 organic followers gained on TikTok within the campaign period
Strong platform lift and visibility, helping Danup claim its space as a fun, culture-savvy brand among Tunisian youth